In the spring of 2008 Dave Mustaine and friend Scott Holmen approached the Founders and President of SmartReply, Inc. with Dave’s concept of using their technology to engage fans and Artists.This innovative platform would serve as a way for fans to let the Artists know what they are up to and for Artists to keep fans informed of what is going on in their world.

In the summer of 2008 a BETA version of TheLiveLIne.com was released and it was a smashing success. Fans and Artists engaged in communication via Mobile Phone (voice and text messaging) and our website which gave them exactly what they were looking for, up to the minute information from each other.

After 9 months of developing the SmartReply technology to best serve Fans and Artists at TheLiveLine, we are releasing TheLiveLine2.0. There is much more to come as our developers cater TheLiveLine based on Fan and Artist feedback.