THELIVELINE.COM PRIVACY POLICY

The Live Line is committed to protecting your privacy online. To further this commitment, we have adopted a two-tiered Privacy Policy that guides how we collect, store, and use the information collected about our customers at TheLiveLine.com. The first part of this Privacy Policy pertains to information that may be collected when individuals who are ages 13 and older visit TheLiveLine.com. The second part of this privacy policy pertains to information that may be collected when children who are under 13 visit TheLiveLine.com.

I. Information We Collect From Individuals 13 Years Old and Over

What Information Does TheLiveLine.com Collect From You?

Personally Identifiable Information

TheLiveLine.com collects personally identifiable information that you voluntarily provide to us. Although you can visit many pages on our website without providing any personally identifiable information, you may not be able to receive information from TheLiveLine.com about your favorite artists, tour dates, and other information that we believe you may be interested in if you do not provide personally identifiable information to us.

TheLiveLine.com collects personally identifiable information, that includes, but may not be limited to the following:

• Name
• Age
• E-Mail Address
• User Identification
• Password
• Credit or Debit Card Number
• Phone Number(s)

We collect this personally identifiable information from you when you register on TheLiveLine.com, request products or services that are offered at TheLiveLine.com, or if you participate in any sweepstakes, contests, or surveys, or if you post, provide, or access any content on message boards (including telephone messages you may leave for artists), chat rooms, or blogs at TheLiveLine.com.

Non-Personally Identifiable Information

TheLiveLine.com also collects non-personally identifiable information automatically through the use of electronic tools such as "cookies" and "clickstream data." Cookies help provide a customized web experience by enabling us to identify web users who visit our website. You may choose not to provide such information by adjusting your Internet browser security settings to refuse cookies. Refusing cookies, however, may limit your ability to access certain pages available on TheLiveLine.com and may prevent you from enjoying the features on our website enabled by cookies.

TheLiveLine.com also uses third-party software to analyze the web pages within our website that your computer visits. This information, called "clickstream data," is associated with your computer's IP address. We do not associate clickstream data with your name, mailing address, or any other personal information. We collect clickstream data to analyze which portions of our site draw the most traffic so we can improve performance of our site. We also may track how many recipients of our communications click through to other websites. This clickstream data may be shared, in aggregate and anonymous form, with third-party advertisers. We do not associate clickstream data with personally identifiable information.

TheLiveLine.com may also collect and use IP addresses to identify you when we feel it is necessary to enforce compliance with our Web Site Terms and/or this Privacy Policy, or to protect its services, Web Site, systems, information, employees, business partners, Providers, users, customers or others.

What Do We Do with Information We Collect from You ?

We may use your personal contact information, including your e-mail address, to communicate with you regarding artists, tour dates, features, and other content available through TheLiveLine.com or about products, features, and services that are offered by or our affiliates and business partners. We may also use your personal contact information or send communications on other topics we think you might find of interest. Personally identifiable information may also be shared with marketing and advertising companies, as well as websites that are operated by, affiliated with, or related to various artists.

Personally identifiable information that TheLiveLine.com collects may also be used for other purposes, including, but not limited to, website administration and troubleshooting. Third-party service providers who provide technical support for the operation of our website and assist us in providing products and services that you have requested, or that may be of interest to you, may access personally identifiable information for these purposes.

TheLiveLine.com may also share personally identifiable information under the following circumstances: (1) when we believe in good faith that the law requires it (and/or if compelled to do so by law enforcement or government agencies, or by other legal action); (2) when we deem it appropriate or necessary to provide such information to law enforcement authorities; (3) in connection with payments you may owe to us; (4) in the course of a sale of or merger with another business; or (5) in the event of a bankruptcy, sale, or merger, in which case the information about the website’s subscribers would be among the assets shared with or transferred to another business.

How Can You Control the Information We Collect About You ?

You can always choose not to submit your personally identifiable information on TheLiveLine.com, but if you do not submit personally identifiable information, you may not be able to access many of the features, products, services, and content that we offer.

If you do not wish to receive e-mail communications from TheLiveLine.com about features, products, services, or content that may be of interest, you can unsubscribe at any time. We will include an opt-out web link or reply e-mail address in each e-mail message. After unsubscribing, you will be removed from our e-mail database. Please allow up to 10 business days to process your request. After unsubscribing, you may still receive e-mail messages about the status of your account, to resolve technical issues, or to confirm a new subscription.

If you wish to make changes to any personal information you have provided us, or if you have any questions about what we do with your personal information, please contact us by sending an e-mail to scott@theliveline.com

II. Privacy Notice Regarding Collection of Information from Children Under 13

TheLiveLine.com limits the collection of personally identifiable information from children to only that which is necessary to obtain parental consent or to participate in a TheLiveLine.com program or activity after we have obtained parental consent. TheLiveLine.com is prohibited from conditioning a child’s participation in an activity at TheLiveLine.com on the disclosure of more personally identifiable information than is reasonably necessary to participate in such activity. Children under 13 years old are not allowed to subscribe or create an account without a parent, guardian, or teacher's permission, and, in most cases, the adult must create the account for the child.

How Do We Notify and Obtain Parental Consent for the Collection of Personally Identifiable Information from Children Under the Age of 13?

We require a parent or guardian to provide consent before a child under the age of 13 can provide any personally identifiable information to us.

Parents can provide consent by postal mail or fax for their children to provide personally identifiable information to TheLiveLine.com or to participate in any programs, features, or activities available at TheLiveLine.com that involve the collection and use of personally identifiable information.

Complete instructions are provided in the parental consent form available at http://www.TheLiveLine.com/forms. To provide consent by postal mail or fax, parents should fill out the parental consent form, sign it and either fax it toll free from North America to 866.466.7541

Scott Holmen
Director of Business Development
The Live Line
6410 Oak Canyon Road - Suite 100
Irvine CA 92618
scott@theliveline.com
888.470.6841

• Upon receipt of the parental consent form, TheLiveLine.com will send you an e-mail with a user name and password for your child.
• Upon receipt of the user name and password, please reply to the e-mail, acknowledging receipt of the user name and password for your child to use on TheLiveLine.com. Your child may not be able to access content on TheLiveLine.com if we do not receive an acknowledgement that you have received the user name and password for your child.

SmartReply, Inc is the operator of TheLiveLine.com. The contact information for SmartReply, Inc., is identical to the contact information that appears above.

What Information Do We Collect From Children?

During the registration process, and at other portions of our website, we collect the following personally identifiable information from children:

• Name
• Age
• E-Mail Address
• User Identification
• Password
• Credit or Debit Card Number
• Phone Number(s)

Non-Personally Identifiable Information:

TheLiveLine.com also collects non-personally identifiable information automatically through the use of electronic tools such as "cookies" and "clickstream data." Cookies help provide a customized web experience by enabling us to identify web users who visit our website. You may choose not to provide such information by adjusting your Internet browser security settings to refuse cookies. Refusing cookies, however, may limit your ability to access certain pages available on TheLiveLine.com and may prevent you from enjoying the features on our website enabled by cookies.

TheLiveLine.com also uses third-party software to analyze the web pages within our website that your computer visits. This information, called "clickstream data," is associated with your computer's IP address. We do not associate clickstream data with your name, mailing address, or any other personal information. We collect clickstream data to analyze which portions of our site draw the most traffic so we can improve performance of our site. We also may track how many recipients of our communications click through to other websites. This clickstream data may be shared, in aggregate and anonymous form, with third-party advertisers. We do not associate clickstream data with personally identifiable information.

TheLiveLine.com may also collect and use IP addresses to identify you when we feel it is necessary to enforce compliance with our website Terms and/or this Privacy Policy, or to protect its services, website, systems, information, employees, business partners, Providers, users, customers or others.

Why Do We Collect and How Do We Use the Information We Collect From Children?

We may use the personally identifiable information that we collect from a child to determine whether he or she is eligible to use our website, obtain consent from his or her parent, provide an interactive online experience, send communications, provide content that we believe that the child may be interested in or would benefit from, and fulfill requests for products or services. Voice and text messages that children leave for artists will be made available on our website.

Will TheLiveLine.com Share My Child's Personal Information with Third Parties?

We may disclose personally identifiable and/or non-personally identifiable (i.e., aggregate, anonymous) information obtained from children to our affiliates and business partners, as well as to third party vendors, who may generate content, provide customer service or billing services, process parental consents, and/or monitor or manage interactive features available on our website. These third parties have agreed to maintain the confidentiality, security and integrity of personally identifiable information in a manner that complies with this privacy policy.

Additionally we may share personally identifiable information obtained from children with third parties for marketing, advertising or research purposes.

We may disclose personally identifiable and non-personally identifiable information in response to legal process--for example, in response to a court order or a subpoena. We also may disclose such information where we deem it necessary to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, or violations of our terms of use, as otherwise required by law. In addition, we may transfer personally identifiable information if we are acquired by or merged with another company, or as part of a bankruptcy proceeding.

How Can I Access, Review, Change or Delete the Personal Information that TheLiveLine.com has Collected From My Child?

You can review your child's personally identifiable information at any time. You can also have your child's personal information deleted and refuse to permit further collection of such information by us. You may revoke consent to collect your child’s personally identifiable information at any time.

If you wish to review, modify, or delete any information concerning your child, please use the form available at http://www.TheLiveLine.com/forms. Download the form marked “Change of Information”. Upon filling out the form, you can send the form via postal mail or fax to:

Scott Holmen
Director of Business Development
The Live Line
6410 Oak Canyon Road - Suite 100
Irvine CA 92618
scott@theliveline.com
888.470.6841 (Telephone)
866.446.7541 (Fax)

Alternatively, you can e-mail the form to . Upon receipt of the form, we will verify the parent or guardian’s authorized signature and process your request. Please allow three business days for the request to be processed

III. Third Party Links

This Privacy Policy applies solely to the collection of personally identifiable information collected at TheLiveLine.com. To the extent that TheLiveLine.com permits you to link to other content or advertisements that may be housed at other websites, separate privacy policies may apply to those linked websites. Your access to and use of such linked websites through links provided on this website are not governed by this Privacy Policy but, instead, are governed by the privacy policies of those linked websites. TheLiveLine.com is not responsible for your access to and use of such linked websites, which includes any use of the personally identifiable information that you may provide or any personally identifiable information that may be collected about you at such linked websites.

IV. Security

To prevent unauthorized access, maintain data accuracy, and ensure the appropriate use of personally identifiable information, we have put in place physical, electronic, and administrative procedures to protect the personally identifiable information we collect online. No data transmission over the Internet, however, can be guaranteed to be completely secure. While we strive to protect your personally identifiable information, TheLiveLine.com cannot completely ensure or warrant the security of personally identifiable information you provide to us.

V. Changes to Privacy Policy

TheLiveLine.com reserves the right to change this policy at any time. Please check this page periodically for changes. We will post a notice on this website if and when this policy changes to alert visitors that a new policy is in place. Your continued use of our website following the posting of changes to our privacy policy will mean that you accept such changes. Information collected prior to the time any change is posted will be used according to the policy and applicable laws in place at the time the information was collected.

VI. Governing Law

This policy and the use of this website are governed by California law. Any claim related to the website or this policy shall be brought in a federal or state court in California., within one year after the claim arises. You agree that no such claim may be brought as a class action. Users of the website described in this Privacy Policy consent to the jurisdiction and venue of such court as the most convenient and appropriate for the resolution of disputes concerning this policy. The website described in this Privacy Policy is controlled, operated, and administered entirely within the United States. If you are located outside the United States, please note that the information you provide to us will be transferred to the United States. You hereby consent to this transfer.

VII. Special Notification for California Residents

If you reside in California, you may request information about our disclosures of your personally identifiable information to third parties for their direct marketing purposes. Such requests must be submitted to us by e-mail at .

Within thirty days of receiving such a request, we will provide a list of the categories of personally identifiable information disclosed to third-parties for direct marketing purposes during the immediately preceding calendar year, along with the names and addresses of these third parties. This request may be made no more than once per calendar year. We reserve the right not to respond to requests submitted other than as specified in the above paragraph.

VIII. Effective Date

This Privacy Policy is effective as of January 01, 2009.
Copyright © 2009, TheLiveLine.com